E3 2007: Activision Press Conference
Activision’s E3 press conference started out with comedian Jamie Kennedy making some topical jokes, and acted as host of the press conference. He introduced Robin Kaminsky Vice President of Publishing who highlighted the offerings for the rest of the year.
E3 2007: EA Press Conference
Electronic Arts held a press conference at this year’s E3. It opened with a video montage of games that are announced and on the way, such as Playground, Boogie, and a couple of others. Tammy Schachter then came out to introduce Kathy Vrabeck, President of EA Casual Entertainment.
E3 2007: Microsoft Press Conference
Microsoft opened their annual E3 briefing with a band of 5 Halo fans performing the Halo theme. This helped to establish the tone of Microsoft’s public relations campaign as of late – the community is where the effort is being placed. Blogs are king and where the traditional media may have a place, it is no longer number one on the priority list.
E3 2007: Sony Press Conference
Jack Tretton virtually showed up in Home – showing off the new Home Square. He then came out to talk about how Sony is dominating the market, with the PlayStation 2 still running strong 7 years after launch. Over 160 games are on the way to the PlayStation 2 in 2007.
E3 2007: Midway Press Conference
Midway suddenly dimmed the lights and opened their E3 press conference with a trailer for Stranglehold. Then Mike Bilder, the head of Midway’s Chicago studio came out to talk about the game, essentially giving us all the same information we have heard before.
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